This article argues that conventional presidential election-outcome forecasting models based on situational and structural economic and political variables can be refined by acknowledging the pivotal role of personality in contemporary presidential campaigns and incorporating candidate personality variables as publicly perceived into predictive models.
Using the 2000 U.S. presidential election as a case study, it is contended that George W. Bush’s “dispositional advantage” effectively neutralized Al Gore’s “situational advantage” with respect to electability.
Copyright © 2000 by Clio’s Psyche and the Psychohistory Forum / Aubrey Immelman
Immelman, A. (2000, December). Personality is the main issue. Clio’s Psyche, 7(3), 156–158. Retrieved from Digital Commons website: https://digitalcommons.csbsju.edu/psychology_pubs/11