Influencing Sales through Store Design
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Description
There is a recognition that space affects customer behaviour and that design and the increasing use of atmosphere is an important shaper and modifier of customer behaviour. This work looks at strategies that best accomplish an objective of encouraging customers to shop for longer periods of time. Specific strategies explored include ciculting customers throughout the entire store more effectivly, creating turbulences or obsticles to slow the customer down, increasing the customer comfort levels within a store, employing atmospherics to affect the customer's perception of time, and facilitating shopping efficiency to allow customers more time for browsing.
ISBN
9780773475984 9780889461529
Publication Date
2001
Publisher
Edwin Mellen Press
City
Lewiston, NY
Disciplines
Business
Recommended Citation
Saucier, Rick D. 2001. Influencing sales through store design. Lewiston, N.Y.: Edwin Mellen Press.