Marketing Ethics

Marketing Ethics

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Description

Saucier examines marketing ethics, focusing on the nature of new ethical breaches made possible by the increasing capabilities of technology. Chapter topics include the use of fear appeals, intrusive advertising in daily lives, the American materialistic culture, body image advertising, and puffery and deceptive advertising practice. Appendices include the American Marketing Association Code of Ethics, the Parents' Bill of Rights, and CARU's Core Principles.

ISBN

9780773451162

Publication Date

2008

Publisher

Edwin Mellen Press

City

Lewiston, NY

Disciplines

Business

Marketing Ethics

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