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Cybercrime and business : strategies for global corporate security
Sanford L. Moskowitz
Cybercrime and Business: Strategies for Global Corporate Security examines the three most prevalent cybercrimes afflicting today’s corporate security professionals: piracy, espionage, and computer hacking. By demonstrating how each of these threats evolved separately and then converged to form an ultra-dangerous composite threat, the book discusses the impact the threats pose and how the very technologies that created the problem can help solve it.
Cybercrime and Business then offers viable strategies for how different types of businesses—from large multinationals to small start-ups—can respond to these threats to both minimize their losses and gain a competitive advantage. The book concludes by identifying future technological threats and how the models presented in the book can be applied to handling them.
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The Advanced Materials Revolution : Technology and Economic Growth in the Age of Globalization
Sanford L. Moskowitz
"This book represents the first comprehensive investigation of the emerging international advanced materials industry and its profound impact on the world's industrialized and newly emerging economies. It examines the ways in which science, technology, business, and markets have converged to produce one of the most dynamic industries in recent years - one that is increasingly controlling global technological progress as a whole." "The Advanced Materials Revolution is essential reading for researchers, executives, and managers working in the advanced materials and related technological fields, as well as professionals and scholars in the academic, investment, consulting, and government communities. It also serves as a valuable case study textbook for advanced undergraduate and graduate courses in business, management, entrepreneurship, technology studies, chemical and materials engineering, economics, economic history, and regional and economic development."--
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Marketing Ethics
Rick D. Saucier
Saucier examines marketing ethics, focusing on the nature of new ethical breaches made possible by the increasing capabilities of technology. Chapter topics include the use of fear appeals, intrusive advertising in daily lives, the American materialistic culture, body image advertising, and puffery and deceptive advertising practice. Appendices include the American Marketing Association Code of Ethics, the Parents' Bill of Rights, and CARU's Core Principles.
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Influencing Sales through Store Design
Rick D. Saucier
There is a recognition that space affects customer behaviour and that design and the increasing use of atmosphere is an important shaper and modifier of customer behaviour. This work looks at strategies that best accomplish an objective of encouraging customers to shop for longer periods of time. Specific strategies explored include ciculting customers throughout the entire store more effectivly, creating turbulences or obsticles to slow the customer down, increasing the customer comfort levels within a store, employing atmospherics to affect the customer's perception of time, and facilitating shopping efficiency to allow customers more time for browsing.
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