Title

What every skeptic should know about subliminal persuasion

Document Type

Article

Publication Date

9-1999

Disciplines

Cognition and Perception | Psychology | Social and Behavioral Sciences | Social Psychology

Abstract

Classic research by cognitive and social psychologists suggests that subliminally presented stimuli can be perceived and can influence individuals’ low-level cognitions. More recent investigations suggest that such stimuli can also affect individuals’ high-level cognitive processes, including attitudes, preferences, judgments, and even their behavior.

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