"What every skeptic should know about subliminal persuasion" by Nicholas Epley, Kenneth Savitsky et al.
 

Psychology Faculty Publications

What every skeptic should know about subliminal persuasion

Document Type

Article

Publication Date

9-1999

Disciplines

Cognition and Perception | Psychology | Social and Behavioral Sciences | Social Psychology

Abstract

Classic research by cognitive and social psychologists suggests that subliminally presented stimuli can be perceived and can influence individuals’ low-level cognitions. More recent investigations suggest that such stimuli can also affect individuals’ high-level cognitive processes, including attitudes, preferences, judgments, and even their behavior.

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