The Bridgestone/Firestone Recall Image Crisis: A Case Study

Document Type

Book Chapter

Publication Date



Communication | Public Relations and Advertising | Social and Behavioral Sciences


This chapter includes the following sections: What Led to the Crisis at Bridgestone/Firestone? Where Did the Company Go Wrong in Its Response to the Crisis? Whom Did the Crisis Affect? What Public Relations Strategies Could Bridgestone/Firestone Have Used to Recover from the Crisis? What Happened that Led to the Crisis Response for Ford? What Was Bridgestone/Firestones Crisis Response?

Book description:
Communication Theories for Everyday Life introduces students to the complexities of theories in communication studies, mass communication, and public relations, emphasizing their connection to everyday life. This introductory communication theory book includes scientific, humanistic, and critical theories that explain various forms of communication. This text cuts across content areas and clusters related theories, making them easier for students to process and apply to real-life situations. Communication Theories for Everyday Life also addresses theories in emerging areas and growing fields, such as media research, organizational communication, and computer-mediated communication, while still featuring the traditional theories that always have defined the field.