Document Type

Presentation

Publication Date

4-25-2019

Advisor

Erin Szabo, Communication

Abstract

This panel presentation will address Juul's e-cigarette marketing campaign and the Truth Initiative's counter campaign. In addition, our Communication 346 Capstone class will discuss overall e-cigarette usage on campus, known predictors of usage, general attitudes toward e-cigarettes, and potential health related outcomes. We will conclude with suggestions for an upcoming health promotion campaign addressing the information needs of students regarding the effects of e-cigarette usage.

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