Document Type


Publication Date



Business | Operations and Supply Chain Management


Steve Schwarz


This paper explores how millennials and Generation Z are driving a shift towards ethical supply chains in corporate America. Drawing on examples like Nike and Boohoo, it investigates the influence of these younger generations on consumer trends, emphasizing their preference for products aligned with values such as sustainability and ethically produced products. The paper outlines challenges faced by companies in adopting ethical practices, offers a step-by-step guide for implementing ethical supply chains, and highlights the significance of certifications like Fair Trade and B-Corp in fostering consumer trust and brand reputation. The paper asserts that millennials and Generation Z have reshaped consumer expectations, compelling companies to prioritize ethical sourcing. It underscores the importance of continuous adaptation to meet evolving consumer demands and advocates for a corporate ethos grounded in sustainability and social responsibility.