Celebrating Scholarship and Creativity Day (2018-)

Document Type

Paper

Publication Date

4-25-2024

Disciplines

Business | Operations and Supply Chain Management

Advisor

Steve Schwarz

Abstract

This paper explores how millennials and Generation Z are driving a shift towards ethical supply chains in corporate America. Drawing on examples like Nike and Boohoo, it investigates the influence of these younger generations on consumer trends, emphasizing their preference for products aligned with values such as sustainability and ethically produced products. The paper outlines challenges faced by companies in adopting ethical practices, offers a step-by-step guide for implementing ethical supply chains, and highlights the significance of certifications like Fair Trade and B-Corp in fostering consumer trust and brand reputation. The paper asserts that millennials and Generation Z have reshaped consumer expectations, compelling companies to prioritize ethical sourcing. It underscores the importance of continuous adaptation to meet evolving consumer demands and advocates for a corporate ethos grounded in sustainability and social responsibility.

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