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Communication | International and Intercultural Communication | Social and Behavioral Sciences


Richard Ice


May 7, 1999 – A U.S.-supported NATO mission bombs the Chinese Embassy in Belgrade. Within hours the two countries are in the midst of political strife and cultural misunderstanding. As Chinese and U.S. media illustrate, there is one bombing and two very different stories. How correct is the media picture? The question lies at the heart of this research. Consequently, in an attempt to shed light upon black and white journalistic frames of China, this study applies ideological analysis to the China Daily and USA Today coverage of the NATO bombing of the Chinese Embassy. The goal of this comparative project is to gain a better understanding of the ideological frames motivating the reporting in each country, whether the newspaper be state-supported or a private media source. Hopefully, an understanding of difference will lead to a greater appreciation for intercultural connections.