Rosie the Riveter Meets Eve in Overalls: Images of Women and Femininity in American and British World War II Propaganda Posters and Magazine Advertisements

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Arts and Humanities | History


Gregory Schroeder, History


This thesis is an attempt to look at World War II era propaganda campaigns—one of the most influential forces in mobilizing a nation for war—aimed at British and German women. It is not an attempt to explain how or who propaganda campaigns work in general, but it is rather an attempt to look at these particular campaigns in light of the fact that these opposing sides to World War II succeeded in mobilizing both men and women. My approach will look at how each side manipulated the idea of who, what and how a woman should be, do, and act in a national crisis in order to encourage them to participate in the war effort.