Alcohol Outcome Expectancies, Attractiveness and Infidelity

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Psychology | Social and Behavioral Sciences


Robert Kachelski, Psychology


The purpose of the present study was to investigate the relationship between alcohol outcome expectancies, attractiveness, and infidelity. The study used suboptimal priming of alcohol cue words to activate alcohol outcome expectancies; non-alcohol cue words were used in the control condition. The priming was done to observe the effect that activated alcohol outcome expectancies had on attractiveness ratings of the opposite-sex and on a person's self-reported susceptibility to infidelity. Among participants with high alcohol outcome expectancies, there were no significant differences between priming conditions for attractiveness ratings or susceptibility to infidelity ratings. However, participants in a relationship displayed significantly higher alcohol expectancies than participants not in a relationship. Level of alcohol consumption was positively correlated with both alcohol expectancies and susceptibility to flirting.