Technology and Social Change: The Interactive Media Environment
Communication | Communication Technology and New Media | Social and Behavioral Sciences
This chapter includes the following sections: What Are the Characteristics of New Communication Technology? How Can Theories of Interpersonal Communication Inform Our Knowledge of CMC? How Do CMC and Traditional Mass Media Compare? How Do Mass Communication Theories Inform Our Knowledge of CMC?'
Communication Theories for Everyday Life introduces students to the complexities of theories in communication studies, mass communication, and public relations, emphasizing their connection to everyday life. This introductory communication theory book includes scientific, humanistic, and critical theories that explain various forms of communication. This text cuts across content areas and clusters related theories, making them easier for students to process and apply to real-life situations. Communication Theories for Everyday Life also addresses theories in emerging areas and growing fields, such as media research, organizational communication, and computer-mediated communication, while still featuring the traditional theories that always have defined the field.
Berg Nellis, Kelly. “Technology and Social Change: The Interactive Media Environment.” Communication Theories for Everyday Life, edited by John R. Baldwin, Stephen D. Perry, and Mary Anne Moffitt, Pearson/Allyn and Bacon, 2004.