The Umed Group: Expansion Crossroads

Document Type


Publication Date



Business | Business Administration, Management, and Operations


Faced with the challenge of changing demands, expansion plans, and pressure from important customers, the Umed Group, a well-established fabric weaving company in India, was forced to decide if a multimillion dollar investment would be effective and beneficial for the strategic growth of the company. This critical incident discusses the decision making and issues behind the purchase of seven brand new fabric weaving looms and the construction of a production facility to house the new units. The Indian manufacturing company faced limitation issues as their paramount customer, a U.S. based fabric supply company named Genesis Inc, began developing quickly while inevitably increasing the demand, quality, and range of products for the Umed Group. This study could be leveraged for use in an operations management course, business strategies course, or an international business/finance course.


Journal of Critical Incidents website: