Consumer privacy: An oxymoron?
BE VERY AFRAID! There are many businesses out there that are using a whole host of technologies to create massive databases containing information on what we buy, what we do on the web, and even what we say on our cell phones and blackberries. They do this to target their marketing to individuals who are more likely to be receptive to their message (e.g., video gamers may like to receive special promotions on the latest game). The reach of these companies are widespread and the costs to consumers great and growing. At this week’s Friday Forum (4/17), Prof. Lisa Lindgren (Management) will describe the most abusive of these technologies and marketing approaches; in doing so, she will expose the present and future threats to you as a consumer and private citizen of such awesome information power.
Lindgren, Lisa M., "Consumer privacy: An oxymoron?" (2009). Forum Lectures. 218.