Hu Ji Storytelling Festival: how can a heritage change a community

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Deploying theories on resilience and ontological security, this paper explores ways in which Hu Ji Storytelling Festival, an "intangible cultural heritage" registered by the Chinese Ministry of Culture, can become a driving force to enhance the well-being of its hosting community, Hu Ji town. This paper first explores the Festival's significance, or the lack of it, in the identity of the Hu Ji town, historically, culturally, politically and economically. Following, the paper points out inadequacies and limitations of the Festival, in its current forms, as an engine for a healthier, culturally richer and more prosperous community. Finally, this paper gives concrete suggestions that would be instrumental for the Festival to change, renew and adjust to become integral to the wellness of the community on a larger scale, and to contribute to a more optimistic future.