Minnesota and the Packaged Food Revolution
Minnesota companies created Wheaties, Cheerios, Bisquick, Spam, frozen pizza, and other food products we take for granted today but didn’t exist 50 or 100 years ago. Betty Crocker, the Jolly Green Giant, and the Pillsbury Doughboy were all born in Minnesota to market these new-fangled inventions.
How did Minnesota become a major hub of America’s packaged food industry? We will address this question by looking at the evolution of Minnesota’s economy from small farms and processing facilities o an integrated industry combining mass production, scientific research, marketing, and professional management.
Johnston, Louis D., "Minnesota and the Packaged Food Revolution" (2021). Economics Lectures. 2.