Title

Effect of Nutrition Facts Panel and Ingredient Declaration on Customer Satisfaction and Nutrition Perceptions in a Table-Service Restaurant at Midday Meal

Document Type

Article

Publication Date

11-2011

Abstract

The growing awareness for benefits of a healthy diet led recent legislation in some parts of the United States to require nutrition labeling at point of purchase. Whether or not mandated availability of nutrition information is effective, and how it affects customer satisfaction, are yet to be determined. In this study, availability of nutritional information in a small restaurant was found to be associated with decreased customer satisfaction compared to the control group. Although some qualities of customer satisfaction were related to customer perceptions of nutritional value of the meals, availability of nutrition information did not affect that relationship.