Title

Wearing La Camiseta Nacional: Mexican Soccer Communities in the United States and the Birth of the Tricolor Brand in the Big-Time Sports Global Landscape

Document Type

Video

Publication Date

2-2-2012

Abstract

This presentation analyzes the profile, evolution and transformation of Mexican soccer communities in the United States in the context of current globalization processes that are redefining national identities, recreational activities, ideals of youth and manhood, and consumer practices among people of Mexican descent in the United States. Focusing on the interactions and connections U.S. Mexican soccer communities have developed with the Mexican nation-state (yes, in the United States) and with the increasingly dominant Big Time sports global media, the presentation discusses new ways of producing and framing Mexican nationalist symbols in current global arenas with significant and unexpected consequences.

Streaming Media

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