Title

A Post-Hoc Analysis of the Clinton-Lewinsky Scandal: Application of Psychological Theories of Attitude to Elucidate the Responses of the Public, Media, and Political Parties

Document Type

Thesis

Publication Date

1999

Advisor

Anthony Sorem

Abstract

Various social psychological theories of attitude, persuasion and cognition are applied to provide post hoc explanations of the attitudes held by various participants such as the media, the public, and both political parties towards Clinton's alleged inappropriate/ illegal actions with White House intern Monica Lewinsky. Specifically, the opinions of each group are monitored and analyzed according to Leon Festinger's theory of cognitive dissonance, the Elaboration-Likelihood Model, William Perry's theory of cognitive development, Don Byrne's theory of attitude and attraction, and Irving Janis's theory of the effects of fear arousal on attitude change.

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