Title

The Ethical Ramifications of Direct-to-consumer Pharmaceutical Drug Marketing: An Exploratory Study

Document Type

Thesis

Publication Date

2008

Advisor

Rick Saucier, Management

Abstract

Ethics must be a primary consideration for organizations, industries, and professions. As a vital business function, marketing's powerful influence on consumers has caused it to become of the most controversial business functions. Direct-to-consumer pharmaceutical drug marketing has become an ethical 'hot topic' in the last ten years, and placed the pharmaceutical industry and esteemed medical profession under intense scrutiny. This exploratory study will examine the ethical implications of all involved parties, including the pharmaceutical industry, government, consumers, and physicians, while offering brief suggestions for reform.

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