Title

Are marketers robbing kids of their childhood?

Document Type

Presentation

Publication Date

2-12-2010

Abstract

Companies direct emotional appeals to children who often cannot separate fantasy from reality. These appeals sometimes manipulate children who in turn manipulate parents. Join Professor Rick Saucier (Management) in a discussion on the failure of child-targeted marketing programs to stand up and act on what they know to be true regarding the potential to damage children's bodies or minds.

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