Title

#Handsonlearning: lessons from student "takeover" of CSB/SJU social media

Authors

Tiffany Clements, College of Saint Benedict/Saint John's UniversityFollow
Kelly Berg, College of Saint Benedict/Saint John's UniversityFollow

Document Type

Presentation

Publication Date

2-26-2015

Disciplines

Higher Education | Higher Education and Teaching | Marketing | Social Media

Abstract

In a first-of-its-kind collaboration, CSB and SJU communication students "took over" CSB/SJU institutional profiles on Instagram and Vine for six weeks in the spring of 2014. Students in the Communication Department's New Media Applications and Analysis course planned, prepared and shared photos and video for their assigned profile. Groups were responsible for setting goals for their takeover, creating a profile of a target audience and applying lessons learned about effective branding through visual communication.

In this presentation, Associate Professor Kelly Berg and CSB/SJU Social Media Specialist Tiffany Clements discuss learning outcomes from the collaboration and takeaways for future Communications and Marketing efforts.

Recommended Citation

Clements, Tiffany and Berg, Kelly, "#Handsonlearning: lessons from student "takeover" of CSB/SJU social media" (2015). Forum Lectures. 123.
https://digitalcommons.csbsju.edu/forum_lectures/123