The Commercial Church: Black Churches and the New Religious Marketplace in America

Title

The Commercial Church: Black Churches and the New Religious Marketplace in America

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Description

In this new book on the rise of commercial black 'mega churches,' Mary Hinton examines the rich legacy of the historic black church from the dual perspectives of theology and religious education. She explores the new religious models emerging from the tradition of the historic black church and questions whether they are continuing to operate and practice according to the wisdom of this unique form of American religion. Two mega church ministries, those of T. D. Jakes and Creflo Dollar, are examined in detail with regards to how they align with black church religious history. Hinton concludes by proposing that the fastest growing religious phenomenon within and outside of the black community in the United States-the mega church-should no longer be analyzed based on size alone. Instead, Hinton urges readers to consider the ecclesial structures of churches in making appropriate assessments in determining should and should not be classified as a commercial church.

Publisher’s Website

https://rowman.com/isbn/0739137743#

ISBN

9780739137727 (hardback); 9780739186152 (paperback); 9780739137741 (eBook)

Publication Date

2011

Publisher

Lexington Books

City

Lanham, Md.

Keywords

Religion, Christian Church, religious growth, Christian Ministry, Evangelism, Religious Institutions, religious organizations, Social Science, Ethnic Studies, African American Studies

Disciplines

Arts and Humanities | Christian Denominations and Sects | Christianity | Race and Ethnicity | Religion | Social and Behavioral Sciences | Sociology

The Commercial Church: Black Churches and the New Religious Marketplace in America

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